BROKERS
Grow Your Book with Built-In Demand
Partnering with local businesses through goGreenlightLoans means you’re plugged into real-time customer demand. When merchants offer financing at the point-of-sale, you become the go-to mortgage expert for clients making high-value purchases using their home equity.
BROKERS
Key Benefits

A Continuous Stream of Qualified Leads
Merchant partners feed you warm, high-intent applications from customers needing financing.
Result: More funded deals with less prospecting.

Turn One Partner into a Lifetime of Deals
Once you sign up a partner, our platform is designed to protect your origination source.

Build a Refinance Pipeline
Most embedded finance deals are shorter-term or interest-only, creating a natural refinance opportunity within 12–24 months.

Recruit Agents with a Unique Advantage
Offer agents a platform where leads are generated for them, not just by them. This is a competitive edge in recruiting and retention.

Create Recurring Revenue
Brokers can earn ongoing trailing commissions and rebates through merchant partner performance and client re-usage.

Deliver Real Value to Merchant Partners
By enabling merchants to sell more, faster, you build long-term B2B relationships that keep your pipeline full and your referral network strong.
Why Register?
Grow Your Team and Pipeline with goGreenlightLoans
- Hot Leads from Merchant Partners
- Lifetime Client Retention
- Built-In Refinance Opportunities
FREQUENTLY ASKED QUESTIONS
How does goGreenlightLoans generate leads for me?
When you partner with local merchants such as contractors, dentists, and realtors, who offer point-of-sale financing, their customers’ applications come directly to you as qualified mortgage files, ready for underwriting.
What kinds of merchants can I partner with?
Perfect for Businesses Offering High-Ticket Products or Services.
Whether their an accountant, home renovation expert, medical professional, real estate agent, financial planner, lawyer, automotive dealer, or online service provider, our omni-channel solution is designed with you in mind.
We provide co-branded marketing materials and a seamless digital application to help you offer financing with ease and confidence.
Will I need to manage the merchant relationships myself?
Not entirely. You’ll have the opportunity to build relationships, but our platform helps manage merchant onboarding, tracking, and payouts. You stay focused on funding deals and finding more partners to increase your lead generation funnel.
What happens when a customer reuses their line of credit?
Our HELOCs are readvanceable and they have a customer portal. Because of the continued touch points with your branding you’re positioned as their go-to financing expert each time.
Is this service compliant in Canada?
Yes. All mortgage activity complies with local regulators. We support agents and brokers under approved brokerage licenses and documentation.
How does this help me recruit more agents?
You’re offering something other brokerages can’t – a protected origination partners, leads, tech, and embedded demand. Agents want volume and income this platform gives them both.
What’s the cost for brokers to start?
There’s no upfront costs to sign up with Gogreenlightloans.